Post by account_disabled on Jan 22, 2024 23:43:01 GMT -5
Where to study if you want to become a PRS specialist, what to read and where to run in search of clients and inspiration? Maksym Dorogykh, RRS Team Lead at the Webpromo agency , at the Digital Start Day conference , spoke about the profession of a contextual advertising specialist and answered all questions about the profession. Maksym started his career by launching advertising campaigns on Facebook, then he studied at the Academy of Internet Marketing WebPromoExperts. Later, he had an interview at the Webpromo agency, where he works now. Main areas of work: e-commerce, banking, security services. Maksym Dorogykh is a certified Google specialist, a lecturer of the RRS specialist , Web analytics, Internet marketing specialist, PPC Pro courses.
CONTENT What is PPC? The most popular sources of advertising in C Level Executive List Ukraine Who is a PPC specialist? Trends in the profession of RRS specialist Gradation of RRS specialist in the labor market How much does a PPC specialist earn? Where to learn and look for new opportunities for an RRS specialist Bonus. A set of useful tools for a PPC specialist What is PPC? PPC ( Pay per Click ) is a type of advertising on the Internet in which payment is made per click. That is, the advertiser is charged for each click and the subsequent transition of the user to the site. PRC advertising works in search engines Google, Yandex, Bing, etc. PRC advertising works in search engines Google, Yandex, Bing, etc. The concept of an RPC specialist is much broader: it is an expert in contextual advertising who must be able to work with all paid traffic sources. If a person has expertise in various advertising systems, then his value is much higher than that of a point specialist.
Agree, it is more profitable for the company to hire one specialist who can work with different advertising systems than to hire several employees. The most popular sources of advertising in Ukraine The most popular sources of advertising in Ukraine The most popular and large source of contextual advertising in Ukraine is considered to be Google and its Google Ads service, which includes the following types of advertising campaigns: search network, context-media network, trade campaigns, video advertising, mobile application advertising, Discovery campaigns, local campaigns. Each of them has its own algorithm of actions. The search network , for example, works like this: the user leaves a search query on the network, and a certain search result is offered to him.
CONTENT What is PPC? The most popular sources of advertising in C Level Executive List Ukraine Who is a PPC specialist? Trends in the profession of RRS specialist Gradation of RRS specialist in the labor market How much does a PPC specialist earn? Where to learn and look for new opportunities for an RRS specialist Bonus. A set of useful tools for a PPC specialist What is PPC? PPC ( Pay per Click ) is a type of advertising on the Internet in which payment is made per click. That is, the advertiser is charged for each click and the subsequent transition of the user to the site. PRC advertising works in search engines Google, Yandex, Bing, etc. PRC advertising works in search engines Google, Yandex, Bing, etc. The concept of an RPC specialist is much broader: it is an expert in contextual advertising who must be able to work with all paid traffic sources. If a person has expertise in various advertising systems, then his value is much higher than that of a point specialist.
Agree, it is more profitable for the company to hire one specialist who can work with different advertising systems than to hire several employees. The most popular sources of advertising in Ukraine The most popular sources of advertising in Ukraine The most popular and large source of contextual advertising in Ukraine is considered to be Google and its Google Ads service, which includes the following types of advertising campaigns: search network, context-media network, trade campaigns, video advertising, mobile application advertising, Discovery campaigns, local campaigns. Each of them has its own algorithm of actions. The search network , for example, works like this: the user leaves a search query on the network, and a certain search result is offered to him.