Post by account_disabled on Dec 24, 2023 4:43:52 GMT -5
On March 9, 1981, McDonald's opened its first restaurant in Spain , in the heart of Madrid's Gran Vía. The company, which started with a team of approximately 20 employees, currently has more than 535 restaurants spread across the country and employs more than 21,000 people. Likewise, today it has about 125 franchise partners who play a fundamental role in the development of the business. The company wanted to celebrate those four decades of history by taking a look at the keys that have helped the brand become one of the most recognized and successful. "These four decades of history are characterized by the collaboration, mutual trust and teamwork of the three pillars on which the McDonald's system is based: employees, suppliers and our partners, the franchisees," said Luis Quintillano, general director of McDonald's Spain.
Search for innovation McDonald's constant pursuit of innovation has not only been at the menu or packaging level , but has also been reflected in the combination of traditional elements with the Phone Number List advantages offered by technology. We see it, for example, in the implementation of the EOTF (Experience of the Future) system , with which kitchens were transformed to prepare products on the spot. Adding digital kiosks served to optimize waiting times, although this strategy was accompanied by the creation of the role of Customer Experience Managers , promoting personalized attention. McDelivery or McCafé services are other key pieces in this sense. Bet on local products According to the company, more than 70% of McDonald's purchasing volume in Spain comes from Spanish suppliers or those based here. All the meat that the franchise uses in the preparation of its burgers is 100% Spanish beef, supplied by OSI Food Solutions , located in Toledo.
For its part, the bread is made by Aryzta Bakeries at its headquarters in Daganzo de Arriba (Madrid), while the vegetables are supplied by Florette , and come mostly from fields in Navarra and Murcia. The important role of franchisees at McDonald's Currently , more than 90% of McDonald's restaurants in our country are operated by franchisees . As managers of their own business, franchisees manage teams of approximately 40 people per restaurant and bring their entrepreneurial spirit, as well as their extensive professional and business experience. Employees, fundamental pillar of the franchise Since its arrival in Spain, McDonald's has maintained a constant commitment to its employees , adopting measures and initiatives to turn its restaurants and offices into a good place to work. In fact, three of the employees who worked in the brand's first restaurant in Spain in 1981 are still part of the company, now as franchisees.
Search for innovation McDonald's constant pursuit of innovation has not only been at the menu or packaging level , but has also been reflected in the combination of traditional elements with the Phone Number List advantages offered by technology. We see it, for example, in the implementation of the EOTF (Experience of the Future) system , with which kitchens were transformed to prepare products on the spot. Adding digital kiosks served to optimize waiting times, although this strategy was accompanied by the creation of the role of Customer Experience Managers , promoting personalized attention. McDelivery or McCafé services are other key pieces in this sense. Bet on local products According to the company, more than 70% of McDonald's purchasing volume in Spain comes from Spanish suppliers or those based here. All the meat that the franchise uses in the preparation of its burgers is 100% Spanish beef, supplied by OSI Food Solutions , located in Toledo.
For its part, the bread is made by Aryzta Bakeries at its headquarters in Daganzo de Arriba (Madrid), while the vegetables are supplied by Florette , and come mostly from fields in Navarra and Murcia. The important role of franchisees at McDonald's Currently , more than 90% of McDonald's restaurants in our country are operated by franchisees . As managers of their own business, franchisees manage teams of approximately 40 people per restaurant and bring their entrepreneurial spirit, as well as their extensive professional and business experience. Employees, fundamental pillar of the franchise Since its arrival in Spain, McDonald's has maintained a constant commitment to its employees , adopting measures and initiatives to turn its restaurants and offices into a good place to work. In fact, three of the employees who worked in the brand's first restaurant in Spain in 1981 are still part of the company, now as franchisees.