Post by account_disabled on Dec 14, 2023 1:28:04 GMT -5
As we said last week, the first step in planning a site's content is to analyze its competitors . This applies to any site, even if not of a commercial or professional nature, because each site has its own competition. It is based on this analysis that it is possible to write content that can offer the public alternative and better products. More alternative than better, in fact. The competing site cannot always be a detriment or a resource that distances us from the market. Main and secondary competitors Main or direct competitors : these are those sites and blogs that publish the same topics you are talking about, or even similar topics. These are therefore your most important competitors.
Secondary or indirect competitors : these are sites and blogs that offer similar products or that constitute an alternative to the consumer's needs. Two bookstores are direct competitors, because the product Phone Number Data sold is the same, while a bookstore and a comic book store are indirect competitors. The products sold are in this case alternatives, both can satisfy the needs of the reader. The competition network Considering how strong our online competition is is a method of discovering how to convey our content, how to write better texts and how to delve deeper into the topic covered. Sites and blogs and their graphic quality : the visual impact is absolutely not to be overlooked. A graphically attractive site undoubtedly captures the visitor's attention.
It improves his experience within the site and leads him to read its contents with more enthusiasm. Sites and blogs and their content quality : texts are always the most important part of a site. Together with professional graphics, original and unique texts must be drawn up. Sites and blogs and their optimization : are your competitors' pages well optimized for search engines? Or is this a factor that has been overlooked? Engaged audience : how much following do the competitors have? Are their blogs commented on a lot? Knowing this information will help you create a more successful content strategy. Owned social platforms : Some companies have a forum where they discuss with their customers. It is a way to interact directly with the consumer and learn from their requests, doubts, uncertainties, even mistakes of the company and customers.
Secondary or indirect competitors : these are sites and blogs that offer similar products or that constitute an alternative to the consumer's needs. Two bookstores are direct competitors, because the product Phone Number Data sold is the same, while a bookstore and a comic book store are indirect competitors. The products sold are in this case alternatives, both can satisfy the needs of the reader. The competition network Considering how strong our online competition is is a method of discovering how to convey our content, how to write better texts and how to delve deeper into the topic covered. Sites and blogs and their graphic quality : the visual impact is absolutely not to be overlooked. A graphically attractive site undoubtedly captures the visitor's attention.
It improves his experience within the site and leads him to read its contents with more enthusiasm. Sites and blogs and their content quality : texts are always the most important part of a site. Together with professional graphics, original and unique texts must be drawn up. Sites and blogs and their optimization : are your competitors' pages well optimized for search engines? Or is this a factor that has been overlooked? Engaged audience : how much following do the competitors have? Are their blogs commented on a lot? Knowing this information will help you create a more successful content strategy. Owned social platforms : Some companies have a forum where they discuss with their customers. It is a way to interact directly with the consumer and learn from their requests, doubts, uncertainties, even mistakes of the company and customers.